There are more than two million real estate agents in the United States alone. The real estate industry is a thriving industry with good opportunities to venture into. There are, however, some changes that almost all the industries across the globe are witnessing since the advent of the digital era.
Websites are replacing traditional brick-and-mortar real estate companies’ offices, virtual tours of properties are replacing in-person visits, and online work is replacing traditional paperwork. Simply put, virtually everything is going online.
Well, here’s just one aspect of the scenario. The whole story is – merely going online doesn’t suffice today. The need to “revolutionize” the already started digital revolution is on the rise. Hence, the percentage of companies adopting the real estate portal solutions is going through the roof.
Yes, you heard it right. Real estate portal development – that’s the future of the real estate industry. What makes this real estate portal stand out from a simple real estate website? Well, this is what you are going to find out in this post. You’ll learn about the challenges that a real estate portal can help surmount and the features it must provide.
Let’s start with a brief overview of a real estate portal first.
A real estate portal is an online medium where anyone can list properties for sale through their site’s backend. Users can buy, rent, or lease real estate properties via an online real estate portal. Real estate web portal development gives an easy online way to connect sellers and buyers for streamlined operations.
Benefits of Real Estate Web Portal Development for Your Real Estate Business
Rich Customers’ Database
Building a real estate portal helps you get access to an extensive database of customers. Customers can easily register their profiles, details, preferences, and more on your portal. There is no need to meet every prospect or customer in person or call or email them for their details. Customers can do it all by themselves, making their experience better and reducing your employees’ data entry and management work. Moreover, as people find it easy to register and enter their details via your portal, it helps gain more customers in less time. The more the prospects and customers, the higher the sales are.
Easy Verification and Full Transparency
With a real estate portal, the verification process becomes easier and faster. You can simply ask for different proprietors and realtors to upload relevant documents like property papers, personal identity verification documents, etc., via the portal. You can also sign deals with new brokers and agents and onboard them via online contract agreements. This helps eliminate the hassle of manual onboarding and verification of profiles also helps increase your company’s authenticity and credibility.
Hassle-Free Property Management
With all the options to manage property details, edit them, and remove or add properties, a real estate portal makes your work easier and smoother. You can always create, modify, and update your existing property listings on the go as and when needed. There is no need to maintain separate spreadsheets or paper files to track properties and edit details.
With all your proprietors’, agents’, and customers’ details centralized, it becomes easier to manage business processes. Buyers and sellers can contact you online instantly and input their inquiries or concerns via the portal. Further, you can view and manage property listings in various locations across the country right from within the portal. This helps you not only optimize your management process but also faster and more efficiently.
Helps Brand Building
Small local real estate agents and business owners often look for ways to establish themselves as brands in their location. When you launch a real estate portal, people will start knowing you over time when you sell, lease, and rent out properties. They will connect with you and spread a good word if they find your services up to the mark. This will help you build your brand rapport and expand your outreach beyond your region, over time.
Helps Attract and Manage Leads
There were times when realtors would invest huge sums of money in yellow pages, offline ads, and pamphlets to bring prospects to their physical offices. Times have changed now, and a real estate portal does that for you at a much lower cost. People simply look for information about properties in an area online.
A real estate portal proves to be of great help in acquiring leads easily and crack deals. This is because you can see everything right from customers details, locations, to their budget expectations centrally. Accordingly, you can suggest properties and retarget them if they don’t close the deals immediately.
This helps you attract more leads and increase your chances of sales and revenue.
Boost Search Engine Visibility
A real estate portal also helps you increase your brand awareness and visibility. By promoting your portal across various channels, you can drive traffic to it. If your new visitors like your portal, they may also visit your website and know more about you.
It indirectly helps your brand visibility and outreach as people know your website, work, and success stories on your website.
Enhanced Customer Experience
When you suggest what customers want, it helps you enhance the customer experience. You can provide various filters like price, location, type of property, lease/rent/buy, etc. This helps your customers narrow down their choices instead of wading through huge property listings. Further, they can also add properties they like to wish list, save their profiles, and request a virtual tour. These all features help take your customer experience to the next level.
Must-Have Features of a Real Estate Portal
There are a few essential features a real estate portal must have as follows.
A. For Admin
- Custom Dashboard
A real estate portal should allow you to manage all your actions from a central well-arranged custom dashboard. It should allow control entities and track analytics with the admin dashboard.
- User Management
The portal should offer comprehensive user management where the admin can manage all the users, including sellers, brokers, customers, etc. It should give freedom to add, edit, and delete user profiles.
- Simplified Property Listings
The admin should be able to add, edit, delete, approve, and reject the properties the brokers, proprietors, or sellers add based on their decided criteria.
- Role-based Access
The portal should let the admin create various user groups and provide them with a secure access to different entities based on their roles.
- Documentation Management
The admin should get to execute the documentation process smoothly. The portal should save and approve legal property documents, identity proofs, etc., from both sellers and customers.
B. For Agents/Sellers/Brokers
- Profile Management
The portal should allow brokers, agents, and proprietors to manage their profiles and details like name, contact, properties listed, and documents.
- Media Management
The portal should allow the agents to add high-quality property photos, videos, and HD quality 3D and VR tours to give details more elaborately.
- Analytics and Performance Tracking
Brokers and sellers should be able to view analytics and get insights into property pages. The portal should let them view total visits, daily traffic, clicks, wish lists, and more.
- Multi-Channel Communication Management
There should be the freedom for customers to connect with the brokers and proprietors in real-time via multiple channels, including live chat, contact us forms, emails, etc.
C. For Customers
- Geo-Location Based Search
The customers should get to navigate properties visually on a map to get a better understanding of their surroundings. They should also be able to search properties based on their current location by turning on GPS.
- Smart Categorization
There should be an implementation of an exhaustive categorization of properties. There should be categories based on the type of property, number of rooms, balcony, and other amenities. There should be an option to search the property by filters like location, price range, etc.
- Support for Wishlisting Properties
The portal should offer the option to create a wishlist to go back to any time in the future and save the hassle of searching the properties all over again.
- Multi-channel Communication
There should be a provision for multi-channel communication. Buyers should be able to contact agents and proprietors via any medium of their preference.
- Tour Scheduling
The portal should let buyers schedule in-person visits from within the portal. They should also get the option to choose between virtual tours and in-person tours as per their preference.
- Mobile Friendliness
The portal should be fully responsive to give users the ease of accessing it and carrying out activities they want.
Hire CRMJetty: A Reliable Real Estate Web Portal Development Partner
Now you know how a real estate portal has revolutionized the real estate industry. It is time you created a portal if you are also in the real estate business. If you are looking for a fast way to launch your portal and start hitting high sales figures, CRMJetty can be your best real estate portal development partner.
CRMJetty provides a ready-to-integrate portal solution for real estate that you can also customize as per your requirements. Further, we also offer custom development services on demand based on your business plan and goals. With over 14 years of experience in portal development, we assure you of the best and all-inclusive portal development services for your business.
So, let’s connect to grow your business!
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